Neutral baby clothes using the softest fabrics
minimalist bb was created to make dressing up your child simple and straightforward. We believe in buying fewer, but better items that are made to last - so that items can be passed down from sibling to sibling, and friend to friend. With this philosophy, you'll start to see your pile of baby clothes shrink to a few quality basics that are timeless and aesthetic.
We pride ourselves in our beautifully muted neutral tones, and only using fabrics that are super soft to encourage every day wear.
Because parenthood is complicated enough...
Let us help simplify parenthood, starting with your bb's wardrobe.
Our clothes are intentionally unisex in design, so that items can be passed down and shared between siblings to friends to extend the life of each piece. Our colors are inspired by the earthy tones of Southern California.
Organic and sustainable fabrics
Our brand was started by a mother designing for her own children (with eczema), so we are extremely particular with our choice of fabrics. We use eco-friendly fabrics that are soft, hypoallergenic, and gentle on baby's skin.
We're great at gifting!
Simply place your order and Add a Gift Wrap. We will pack your order and send it directly to your recipient with a beautifully packaged gift box and personalized note for the full
✨ unboxing experience ✨