Neutral baby clothes using the softest fabrics
minimalist bb was created to make dressing up your child simple and straightforward. We believe in buying fewer, but better items that are made to last - so that items can be passed down from sibling to sibling, and friend to friend. With this philosophy, you'll start to see your pile of baby clothes shrink to a few quality basics that are timeless and aesthetic.
We pride ourselves in our beautifully muted neutral tones, and only using fabrics that are super soft to encourage every day wear.
Because parenthood is complicated enough...
Let us help simplify parenthood, starting with your bb's wardrobe.
Neutrals
We help parents free up their time by keeping bb's wardrobe simple, neutral and timeless.
Super soft fabrics only
Our brand was started by a mother designing for her own children, so we are extremely particular with our choice of fabrics. We use only the softest materials out there - from brushed organic cotton to the softest bamboo blend.
We're great at gifting!
Simply place your order and Add a Gift Wrap. We will pack your order and send it directly to your recipient with a beautifully packaged gift box and personalized note for the full
✨ unboxing experience ✨